Description
Researchers at Heriot Watt have been working with Indian Craft entrepreneurs, in a project called CLICC, to identify ways of generating digital income that will counter the loss of income from cultural tourism because of lock-down.
The proposed solution is to produce craft-related films that provide a (temporary or permanent) alternative to cultural tourism and are more respectful to crafts than films that teach craft-making skills to amateurs.
You have been asked to design a social media content plan that promotes these films to an
appropriate target audience.
You will need to select the film pricing model that will be promoted but you are not being asked to design a distribution plan.
The researchers are keen to learn how digital marketing theory can help them gain online engagement and to start with they want your ideas for promotion on one social media channel only.
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