Briley Cosmetics Inc.

Briley Cosmetics manufactures and distributes a wide range of skin care products. A
recent order has arrived for 10,000 cartons of face cream, 5,000 cases of body cream,
and 15,000 cases of hand cream. The manufacturing process consists of a two-stage
procedure that uses two types of raw materials (A and B). Briley’s monthly production
capacity (first shift) is 15,000 labor-hours for stage 1 and 10,000 for stage 2. The first
shift hourly rates are $8.50 for stage 1 and $9.25 for stage 2. A second shift is available
with a 10% reduction in capacity and a 10% increase in wage rates. The cost for raw
materials is $1/pound for Type A and $1.50/pound for Type B. The manufacturing
facility has available for the next production run 200,000 pounds of Type A and 150,000
pound of Type B. The following table summarizes the resource requirements to produce
each product.
Face
Cream
Body
Cream
Hand
Cream
Labor (hr/carton)
Stage 1 1.5 1.8 1.0
Stage 2 0.8 1.0 0.5
Raw Materials
(lb/carton)
A 5.0 8.0 3.0
B 7.0 4.0 9.0
Briley can also subcontract with a local supplier for face cream and body cream at a
cost of $40/carton and $55/carton, respectively.

  1. What production schedule minimizes total cost while meeting product demand?
  2. How much face cream and body cream is subcontracted out?
  3. What is the value of the objective function?
  4. Which labor and material resources are completely used?
  5. What would be the impact on the optimal solution if the demand for all three
    products were decreased by 10% each?
  6. What would be the impact on the optimal solution if hand cream could be
    subcontracted at a cost of $35/carton?

Sample Solution

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Reference no: EM132069492

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