i Examine the nature of marketing research.
ii. Analyse the design and implementation issues of marketing research.
iii. Examine the main aspects of data analysis.
iv. Demonstrate an ability to reflect on the performance and contribution to the project of themselves and others.
Task 1 (70%)
You are required to write a 2,500 word report in response to the research brief provided. You must decide the best format and structure for your report to meet the requirements of the research brief. Recommended headings for the report are as follows
• Introduction
• Aim and objectives.
• Internal audit
• Competitor Analysis of the UK Pet Insurance Market
• Methodology
• Data Collection/ Survey
• Data Analysis
• Recommendations
Task 2 (30%)
Using a reflection model and/or a reflection framework of your choice, you are required to produce a 10 minute Reflective Vlog in which you will critically review your individual actions and activities when undertaking the research for this remit.
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