We are as active as time allows on social media – I’m not really sure if time and resource is more of a factor here than any particular strategy fitting or not fitting with allowing or accommodating the use of it.
Realistically, we just don’t have the resource available to make ourselves into some kind of social media led company where social is key or integral to our success.
To what extent will your current branding and communication strategy allow or accommodate an active online social media presence?
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