Many sports organisations have started to implement initiatives that can be framed within CSR. The aim of this forum is for the students to present different initiatives they have found and discuss their content and alignment with the organisation´s objectives. The initiatives may be from: 1) a sports organisation; 2) a non-sports organisation that has launched an initiative linked to sport.
Guide on how to present the initiative:
Briefly describe the organisation.
Present the CSR initiative: explanation, objectives, who it is aimed at, resources allocated, etc. (if the initiative is from an online source, provide the link to that source).
Assess the CSR initiative. Students may consider these questions and/or similar ones:
Do you think the initiative is aligned with the organisation´s objectives?
Is this initiative part of a CSR strategy or is it a one-off initiative?
Is this a legitimate initiative or an attempt at greenwashing?
Instructions:
Present at least one initiative
Do not repeat initiatives that have already been mentioned in the forum, in the module contents (power points) or in the document “The Contribution of Sports to the achievement of the SDG: A Toolkit for action”.
Initiatives linked to sponsorship or patronage are not to be used.
Discuss at least two initiatives put forward by other students.
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