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For the Unit 3 Complete assignment, write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. When finished, the essay should demonstrate a thorough understanding of the READ and ATTEND sections. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.1. Define commercialization. Explain the two important issues that a company must decide during this stage.2. What is customer value-based pricing? Describe the two types of value- based pricing3. What is a demand curve? Why is it useful to marketers?4. With reference to the different types of markets, compare pure competition with monopolistic competition.5. Refer to the Trader Joe’s case in chapter nine. Is Trader Joe?s pricing strategy sustainable? Explain.
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