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New Zealand Diploma in Business L5 The fresh beetroot is cooked with a touch of balsamic and the green beans are flash cooked with a hint of lemon. (Sam and Maia first worked at their kitchen bench in Grey Lynn, and then operated out of Massey University’s production kitchen in Albany. “We got our friends and our grandparents to taste our food, and we took it to consumers at Mercy Hospice,” Sam saysi g?rganised through Auckland Tourism, Events and Economic Development’s Regional Business Partner Network programme, The Pure Food Co received a $5000 Callaghan Innovation Getting Started grant and then Callaghan contributed $12,800 towards a $32,000 R&D projectlik) The new business reached the stage of refining manufacturing processes and completing pre-production runs at the state-of-the-art FoodBowl processing plant, located near Auckland airport.
ATEED’s Local Economy Growth Manager, Paul Robinson — who provided insights into the healthcare food services market – says The Pure Food Co has developed a unique range of textured modified meals. The company’s production now incorporates a full 28-day menu cycle and it is in solid growth mode.
He says the founders have financial backgrounds and have taken a very regimented and disciplined approach to determine if there is an opportunity in this area. They have developed a very compelling investment proposition.
The Pure Food Co is now completing two-day production runs at The FoodBowl every three weeks and is supplying its nutritious meals to aged care facilities and homes throughout the country.
The meals are supplied chilled and have a six-week shelf life. Customers can choose their own meals or be sent a chef-selected set menu that provides a balanced and varied diet.
The menus will be refreshed every six months in line with seasonal ingredients, and each meal costs $7.50.
The Pure Food Co will first tackle the New Zealand market but has an eye on exporting. “We have a very healthy pipeline of interest, and we are aware of strong export opportunities,” says Sam.
The world is The Pure Food Co’s oyster
nutritionally fortified, that is.
Adapted from: New Zealand Herald. ( 2015, Mar 26 ). Retrieved from nzherald.co.nz: http://www.nzherald.co.nz/business/news/article.cfm? jd=3&objectid=11423469
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