Read Text: Chapter 6: E-commerce Marketing & Advertising Section 6.1: Consumer Behavior Section 6.2: Digital Commerce Tools & Strategies Section 6.3: Internet Marketing Technologies Cookies, Databases, CRM, Big Data Section 6.4: Cost & Benefits Know Terms on Page 405: Online Marketing Metrics: Lexicon Chapter 7: Social, Mobile and Local Marketing Section 7.1: Introduction Section 7.2: […]
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Chapter 6: E-commerce Marketing & Advertising
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