Case Study Analysis – Richard Branson/Herb Kelleher: Leaders Extraordinaire

Wiew the video interview with Richard Branson discussing leadership and the 60 Minutes interview with Herb Kelleher, then read the following case study from your case study e-coursepack: “Richard Branson/Herb Kelleher: Leaders Extraordinaire.”

WATCH -> https://www.youtube.com/watch?v=YP1KSHy69H0 & https://www.youtube.com/watch?v=MyiI8FoJk54

Critically analyze and answer the following questions. Please address these issues in an essay of 750-1000 words. Cite the case study and any external research in your answer whenever appropriate. Also, include the question as part of your response. This makes it much easier for me to read and grade.

1. Richard Branson and Herb Kelleher both believed in having fun and paying attention to employees. Besides that, how would you describe each of their leadership styles?

2. What personality attributes did the two men have in common?

3. Which man would you rather work for and why?

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Reference no: EM132069492

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