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FBLT056 Digital Marketing Management
Task
This coursework assignment is a team submission. You will thus work collaboratively throughout the module, share experiences and learn from other members of your group.
Difficulties and issues inevitably arise in collaborative situations – you are expected to resolve these issues maturely.
The overall team deliverable is to take the form of a report that presents (a) a coherent set of models aimed at proposing a digital transformation solution and (b) any assumptions that underlie those models. The business and system models of this element of the coursework are based on the DMS Case Study (see below). Each group must model section 2.3 of the case study. Since the sections of the case study relate to one another, the group can also refer to and model parts of other sections if appropriate and provide motivation in the report. The subsections titled “possible process enhancements” provide suggestions on how DMS can improve their service offering via digital technology. The group may (therefore, optionally) decide to tailor/redefine the suggestions made and briefly explain the decision in no more than 300 words.
Assessment Requirements
To assist you in the task, the expectation of the content of the report is as follows:
1. Business Use Case Model
Business use cases (please represent all the use cases identified diagrammatically and write use case descriptions for two of the use cases represented in the diagram). Hence, one business use case diagram and two business use case descriptions (or narratives).
Business process flows for the two detailed business use cases – represented via BPMN diagrams. Hence, two BPMN process diagrams.
2. System Requirements Model
System use cases (please represent all the use cases identified diagrammatically with a use case diagram and write detailed use case descriptions for two of the use cases represented in the diagram). Hence, one system use case diagram and two system use case descriptions (or narratives).
3. Domain Model
Develop a domain model in the form of a UML class diagram to represent the classes of the business domain necessary to realise the business model above.
4. UX model
Select one system use case (which the group considers as the most complex) and create a user experience model consisting of a storyboard which includes wireframes and the flows between them.
Please note that this report will be assessed on the models produced. Students can add any written text that could help to clarify the marker’s understanding of the work. Such clarification can include, for example, any assumptions that the team has made about the case study or any modelling choices which are not apparent from the diagrams themselves.
FBLT056 Digital Marketing Management
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