Professional blog

The purpose of this assessment is to assess the student in the following learning outcomes:

1.1. Confirm core activities, customer base, business values and current business direction.

1.2. Identify and analyse information on current and past marketing and its effectiveness.

1.3. Review business performance information to identify strengths, weaknesses and critical success factors.

1.4. Identify and record current capabilities and resources, including the need for specialist assistance.

1.5. Record and report information according to organisational requirements.

There are four (4) tasks to complete for this unit of competence:

This assessment is based on ACA Restaurant Café’ Business Plan and uses several scenarios to complete the 4 (four) Tasks. Certain tasks contain sub-tasks with written questionnaires, case study analysis report, role plays and policy development.

These tasks comprise the assessment of the application of ACA Restaurant Café’ business standards and policy knowledge and identifying and addressing the needs to analyse internal and external business environments and develop and evaluate marketing strategies and plans for products and services. You will need to demonstrate your management skills in applying appropriate marketing strategy tactics that will assist to define the overall direction and realise your business’s goals and build a strong reputation for your products/services. It articulates how you can deliver your products or services in ways that will satisfy the customers.

You are required to respond to all the tasks by demonstrating your skills and knowledge within the assessment guidelines and requirements. Certain tasks have been developed with templates, tables and sections with appropriate spaces, in which you will have to complete and/or provide information to ensure you demonstrate the skills and knowledge of the units. Marking criteria have been provided to support the student’s understanding of the requirement for each task.

To be deemed competent in this assessment each student must demonstrate through written reports and provide information in given templates, the knowledge, and understanding of what actions are necessary to obtain and keep current with the legislative requirements for their industry and specific business. You will have to respond to all the tasks by demonstrating your skills and knowledge within the assessment guidelines and requirements. In Task 2, Task 3 and Task 4 there are templates provided, in which you will have to utilise to ensure you validate the required skills and knowledge.

Your responses must comprise:

• a comprehensive, detailed and integrated marketing strategies information and marketing plan
• a work plan and operation procedures
• a formal communication strategy
• a reflection of current relevant legislation regarding age, disability, racial, sexual
• formal and planned involvement with a wide range of stakeholders
• a documented risk, issues, and change-management methodology
• a quality execution plan with assurance and control processes of marketing strategy
• a restaurant café’ team-based environment

Evidence of the following is important:

• demonstration of marketing strategy implementation and its standards review within the workplace
• knowledge of marketing strategy application and the promotion of its benefits, strategies to comply with procedures for handling legal, ethical and sustainability praties, complaints, and management plans, tools, issues, and likely challenges

Task 1 – Reporting strategy and plan

This activity has been designed to assess your knowledge and understanding of the need of creating reports for managing the marketing strategies and plan for the products and services in the workplace.

This task consists of questionnaires which associates with the knowledge of the customer services standards and policy through reviewing the policy to apply, manage and improve quality services of the ACA Restaurant café. The responses should include the following:

• Must be relevant to the business functions and customer services policy of ACA Restaurant café that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant Café’ work environment and the scenario incident stated within the assessment. Your response to the questionnaires must relate to roles and responsibilities and business of the restaurant café.
• The questionnaires have been developed with templates and sections with appropriate spaces, in which you will have to complete and/or provide information to ensure you demonstrate the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• Marking allocations have been stated with each task to support the comprehension of the required information to be delivered.
• Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.

Task 2 – Development of Timeline and Budgeting

This activity has been designed to assess your knowledge and understanding of developing a marketing strategy and plan that should address all the key criteria as listed in the tasks.

This task consists of designing and reporting a timeline and budget of the marketing strategies and planning functions to achieve a desired goal to increase market recognition. The responses should include the following:

• Must be relevant to the existing marketing plan established within the Business Summary that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant café’ work environment. The information provided must relate to roles and responsibilities and business of the restaurant café. Task have been developed to ensure you demonstrate the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• The development of the reporting and documenting the marketing strategies and plan, must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided.
• Assessment 1 tasks responses should be considered as a continuation process of customer service improvements the timeline and budget for the catering services for ACA Restaurant Café. This is to ensure demonstrating the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• Theory answers without reference to ACA Restaurant Café’ business will not be assessed as satisfactory
• The development of the report must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided
• Marking allocations have been stated with each task to support the comprehension of the required information to be delivered.
• Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.

Task 3 – Implementation, controlling and risk assessment

This activity has been designed to assess your knowledge and understanding of strategic planning evaluation marketing strategies.

ACA Restaurant Café has employed a systematic approach collecting marketing data from various sources to analyse and use effectively for strategic planning evaluation marketing strategies.

Once the marketing plan has been developed, the activities detailed in the plan need to be implemented in a cost- efficient manner and according to the schedule and contingencies. In order to monitor progress reports, need to be produces and distributed to the stake holders and operational staff.

This task consists of completing activities demonstrating the plan need to be implemented in a cost- efficient manner and according to the schedule and contingencies. The execution of the task should include the following:

• Must be relevant to the existing marketing plan established within the Business Summary that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant café’ work environment. The information provided must relate to roles and responsibilities and business of the restaurant café. Task have been developed to ensure you demonstrate the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• The development of the reporting and documenting the marketing strategies and plan, must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided.
• Assessment 1 tasks responses should be considered as a continuation process of customer service improvements the timeline and budget for the catering services for ACA Restaurant Café. This is to ensure demonstrating the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• theory answers without reference to ACA Restaurant Café’ business will not be assessed as satisfactory
• The development of the activities must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided.
• Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.

Task 4 – Evaluation and Adjustment

This activity has been designed to assess your knowledge and understanding of measuring marketing strategies and plan through evaluating the performance metrics.

This task consists of completing activities demonstrating an evaluation report of the marketing plan and communicating adjustments to staff. The execution of the task should include the following:

• Must be relevant to the existing marketing plan established within the Business Summary that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant café’ work environment. The information provided must relate to roles and responsibilities and business of the restaurant café. Task have been developed to ensure you demonstrate the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• The development of the reporting and documenting the marketing strategies and plan, must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided.
• Assessment 1 tasks responses should be considered as a continuation process of customer service improvements the timeline and budget for the catering services for ACA Restaurant Café. This is to ensure demonstrating the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level.
• theory answers without reference to ACA Restaurant Café’ business will not be assessed as satisfactory
• The development of the activities must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided.
• Marking allocations have been stated with each task to support the comprehension of the required information to be delivered.
• Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.

Answer in Detail

i
Solved by qualified expert

57 More Pages to Come in This Document. Get access to the complete answer.