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Assignment Task

Task

You are required to identify an appropriate public health challenge that impacts on health (LO1). Produce a health promotion resource that either promotes health or prevents ill health. The choice of health promotion resource should be developed following understanding the evidence/data underpinning the chosen public health topic and follow Health Education England Health Literacy guidelines (LO2). The type of resource developed can be either traditional e.g. leaflet, poster, webpage, or non-traditional. In order to develop the resource you will need to consider how you would collaborate with relevant stakeholders to help you develop your resource so that the resource can be developed with clear understanding of the needs and preferences of your target group (LO3).Element (a) Create a health promotion resource of your choosing. This might be a leaflet, poster, a mock radio or TV advertisement. The resource should promote health and wellbeing or prevent ill-health. The value of this will be 40% of your final mark awarded.

Module Learning Outcomes

L1- Critically discuss how lifestyle choice impacts upon health and wellbeing

L2- Appraise a range of theoretical concepts and frameworks used to promote and protect health and prevent ill health

L3- Illustrate how working in partnership with others enables a collaborative, inter-agency evidence based approach to care that engenders shared decision making in promoting and protecting health across a range of settings.

Element b Guide Guide to word count

Introduction– Introduce the content and sequence of work in relation to the public health topic and the learning outcomes for the module. 100 words

• Choice of public health topic- Identify a public health issue of interest to you. Define the problem/issue and demonstrate the prevalence by providing an overview of global, national and local data (where available) in relation to your chosen issue and any relevant mortality/morbidity statistics. Have global, national and local drivers been considered? Critically discuss the origins/causes of the health issue, including any lifestyle, cultural or genetic factors. What is the health promotion resource? The focus of this is to justify the decision and actions for your chosen health promotion resource and thus providing a theoretical underpinning of your knowledge. Critically analyse the evidence that underpins the resource, why have you chosen this for your target patient group?-Consider demographics (age, gender, culture, race-consider how your target group prefers to access information and where they may spend their time-workplace, schools, recreational activities, GP surgeries etc.) 
• Aim and objectives-what is the aim of your resource and what are your SMART goals? 
• Critically appraise theoretical concepts and frameworks- What health promotion approach are you utilising? Why have you chosen one approach rather than another? Relevant theory must be critically analysed- what are the advantages and challenges of the chosen approach? Medical, behaviour change, empowerment etc. Consider which theory of behaviour change justifies your health promotion resource and what are the advantages and disadvantages of this approach? 
• Health promotion message- What message are you hoping to deliver to the target group and what are you hoping to achieve via your resource? What evidence underpins your message? Might there be other approaches to tackling this health issue that could be adopted? Why this message and not an alternative? 
• Collaborative team- Which stakeholders will be involved in the development, delivery and receipt of your resource and why? What are the opportunities and challenges of multi-agency working? Have you critically analysed the involvement of relevant stakeholders in promoting health? 
• Evaluation- how will you measure the impact of your resource against your SMART goals? Why is evaluation in health promotion important? What type of evaluation will you use? 
• Conclusion-Outline what this work set out to achieve and how you met the learning outcomes for the module via this submission. 

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