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BUU44501 Strategic Management
Question:
Instructions
Learning Outcomes:
The task to be completed is detailed on the next page. This CA will assess student attainment of the following minimum intended learning outcomes: 1. Demonstrate a developed and advanced critical appraisal of the theory and concepts of corporate and business level strategies and their inter-functional co-ordination (PLO: 1, 2, 3 & 7); 2. Apply diagnostic and analytical tools utilised in strategy formulation (PLO: 1, 2 & 3); 5. Evaluate various strategies to specific industry and organisational situations and recommend courses of action (PLO: 3 & 5). 8. Evaluate, comment and make recommendations on the issues in relation to managing the internal organisation to promote better strategy execution, including an analysis of key issues such as corporate culture and leadership (PLO: 5).
Please review the CCT Grade Descriptor available on the module Moodle page for a detailed description of the standard of work required for each grade band. The grading system in CCT is the QQI percentage grading system and is in common use in higher education institutions in Ireland. The pass mark and thresholds for different grade bands may be different from what you have experience of in the higher education system in other countries. CCT grades must be considered in the context of the grading system in Irish higher education and not assumed to represent the same standard the percentage grade reflects when awarded in an international context.
Assessment Task
Students are advised to review and adhere to the submission requirements documented after the assessment task. You are required to: Choose a company you like. Once you have chosen a company, you will write a report based on the following: 1. You will discuss and use a SWOT analysis: a) Discuss the nature of a SWOT analysis. b) Analyse your chosen company using the SWOT tool (Strengths, Weaknesses, Opportunities, Threats), prioritising your lists in the order you feel is most important and giving a short justification/reasoning for each. 2. Critically evaluate and justify what makes the company different to 2 of their main competitors. Consider ideas we have covered in class, such as value proposition, and generic strategies, to analyse your company. 3. Using your analysis from parts 1 & 2, recommend 2 strategies, or approaches that the company may take.
Introduction
Q1Discuss the nature of a SWOT analysis.
Q2 Analyse your chosen company using the SWOT tool (Strengths, Weaknesses, Opportunities, Threats), prioritising your lists in the order you feel is most important and giving a short justification/reasoning for each.
Q3 Critically evaluate and justify what makes the company different to 2 of their main competitors. Consider ideas we have covered in class, such as value proposition, and generic strategies, to analyse your company.
Q4 Using your analysis from parts 1 & 2, recommend 2 strategies, or approaches that the company may take. Justify your answer.Conclusions Evidence and use of Research – reference source quality, citation, paraphrasing and reference list Professionalism of work – Well-presented and follows structure outlined in the brief – e.g. font size, formatting, spacing, consistency in formatting, word count, good structure and flow.
Additional Information
• Lecturers are not required to review draft assessment submissions. This may be offered at the lecturer’s discretion.
• In accordance with CCT policy, feedback to learners may be provided in written, audio or video format and can be provided as individual learner feedback, small group feedback or whole class feedback.
• Results and feedback will only be issued when assessments have been marked and moderated / reviewed by a second examiner.
• Additional feedback may be provided as individual, small group or whole class feedback. Lecturers are not obliged to respond to email requests for additional feedback where this is not the specified process or to respond to further requests for feedback following the additional feedback.
• Following receipt of feedback, where a student believes there has been an error in the marks or feedback received, they should avail of the recheck and review process and should not attempt to get a revised mark / feedback by directly approaching the lecturer. Lecturers are not authorised to amend published marks outside of the recheck and review process or the Board of Examiners process.
• Students are advised that disagreement with an academic judgement is not grounds for review.
• For additional support with academic writing and referencing students are advised to contact the CCT Library Service or access the CCT Learning Space.
BUU44501 Strategic Management
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