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ENIN 301 Creative Entrepreneurship
Question:
Task:
Assignment asks you to make a slide deck that is a case study of an arts & culture organization, that has engaged in fail fast innovation.
Case Study:
Pick an arts and culture artist, organization or collective. To qualify for this assignment, the subject of the case study must engage in artistic creation as their primary activity. If you’re not sure, email your TA or instructor.
Deliverable:
The deliverable is a single pdf file featuring a maximum of twenty five slides. In that slide deck will be your executive summary, introduction, conclusion, 3 research visualizations (minimum), an example of how ‘fail fast’ innovation has been deployed during the pandemic, and an annotated list of works cited including 3 course connections and 3 external sources (minimum).
Learning Goals:
This assignment requires you to practice your writing, research, analysis, ideation, and information design skills.
Suggested Workflow:
1.Reflect/Research Choose a single artist, organization or collective as the basis for your assignment, and do some background research into it. Engage your general and specific curiosity to reflect on what is relevant to the organization. This research should be integrated throughout the case study, and documented in footnotes or endnotes.
2.Analyze the strengths and weaknesses of the offering including the user experience, its uniqueness in the marketplace, its branding, marketing and promotional strategies. What’s creative about this offering? What’s working and what’s not? What problems need solving? What opportunities could be realized? Wherever possible, incorporate ideas/terminology from the course materials in your analysis.
3.Frame your case study with a brief introduction to provide context, and a conclusion. Add an executive summary containing some key takeaways (most important points/bottom lines/next steps/lessons learned) based on your research and analysis. Wherever possible, incorporate ideas/terminology from the course materials in your frame.
4.Visualize selected data points from your research by creating a minimum of 3 of the following graphic representations (examples in the Assignment 1 module on onQ).
Assessment:
When graded, both style (for example: layout, legibility, creativity, aesthetic appeal) and substance (for example: originality of idea, thoughtfulness of test questions, thorough analysis, integration of course concepts, overall completeness, depth of insight, level of detail, writing mechanics) are considered, so ensure you have enough time to create a submission that represents your best efforts in research and design.
ENIN 301 Creative Entrepreneurship
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