Professional blog

Instruction

Purpose of this document

Give a brief statement outlining what this document is and what you aim to provide in this document – the focus is the document contents, not the product.

Scope of this document

Define the scope of your document – what will your document cover, and what is outside the scope of this document? (For example, level and amount of design, degree of functionality)

Background

What is the background of the project? Why is it being done? Why is it important? Remember – this is your project background, NOT your solution…

Audience

User Research – Desired

If you were able to utilise the full range of user research activities with your actual client, what user research activities would work best to find out about your audience? Why? How would you implement your chosen activity? Remember to think about tools for data collection and then data analysis. 

User Research – Actual

What user research activities were you able to complete given the constraints of this assessment – what tools did you use to gather data and how did you analyse your data? What did you find? Present your data and your analysis first to describe your target audience. This should be a discussion of people – leave problems and solutions until sections 3 and 4.

Then, based on your analysis, complete this table to present the different groupings of people who will need this product and their characteristics, based on the outcomes of your user research activities or other research. What are their characteristics that are relevant to this product?

How will each of these characteristics influence your design choices? Consider personas to give an example for each of your people groupings – include your personas here.

Human Factors

What key human factors apply to your defined audience? How will they affect people’s interaction with your product? How will this influence your design choices? You can describe this or you can use the tools (for example, a scenario or a series of use cases)

The Problem

Your audience may face many problems: what is the key problem that they face that you are seeking to address in this Brief? Apply at least one of the tools to analyse the problem space, and present your analysis and findings from that tool here. Again, this is about defining the problem first – then the solution in 3.2.

Problem statement

Based on your analysis, what problem are you addressing? What is the value/benefit for the client and user if this problem is solved? Present this as a problem statement (check the module book for the correct format for a problem statement) or a set of requirements

Proposed solution

How will you solve the problem you have identified? What technology will your solution utilise? Why have you chosen this solution? Describe your solution and explain how this solves your problem – consider:

• the functionality your solution needs
• how people will use the solution
• what people can do with the solution
• the steps and actions involved in the solution.

Design Decisions

Visual Elements

Apply the usability design guidelines to choose your design elements. Describe your visual design choices, such as:

• Buttons
• Text style
• Font choices
• Icons
• Graphics
• Style (formal, informal, business, cartoon etc)
• Colour palette

This section deals with the individual elements of your design (such as buttons or icons), with full designs in section 6. Give each design element a unique identifier (a number that you can link to in your work – for example, if you have a series of icons then you might label each icon as IC1, IC2 etc)

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