RESEARCH PRESENTATION (10% of your overall grade)
You are required to find a marketing or psychology research example from a reputable resource (Academic marketing journals, McKinsey, Ipsos) that has interesting results with implications for marketers.
Please prepare one or two slides to summarize the following content via bullet points (at most five bullet points per slide plus visuals):
(1) the research question,
(2) how the research is conducted (i.e., research method),
(3) the summary of findings,
(4) marketing implications mentioned in the article (if exists),
(5) most importantly why you find this research interesting and why you think the results are interesting for marketers.
Some examples of high-quality, peer-reviewed marketing journals:
Journal of Marketing
Journal of Consumer Research
Journal of Consumer Psychology
Journal of Retailing
Journal of the Academy of Marketing Science
Journal of Business Research
Psychology & Marketing
PLEASE select a topic from one of these reputable sites given in the examples. If more slides are needed, please inform me and I will pay accordingly.
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You are required to find a mar appeared first on Skilled Papers.