choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence. Be sure that you accurately answer the following questions in your analysis:
Using Exhibit 12.1, assess the suitability of the firm’s product or services for foreign markets.
Given the assessment of the firm’s readiness to internationalize and the suitability of the firm’s products or services in foreign markets, what recommendations would you make to the company’s decision-makers?
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