In this activity, you’ll identify a business problem that can be addressed with data. You’ll explain how to link the client systems to produce data that can address the problem. You’ll also practice communicating with stakeholders using what you’ve learned about MIS and decision-making processes. Finally, you’ll draft an executive summary addressed to your supervisor recommending one reporting tool.
Directions
Read the Dirt Bikes USA case study in your eText and respond to the following prompt. You can read the Dirt Bikes USA case study found in MyMISLab.
Begin your executive summary by describing the business goals of the sales and marketing department and Dirt Bikes USA.
Next, describe what data would be required to position Regina and her team to achieve these goals.
Conclude by explaining your choice in terms of its real-world usefulness for the organization. Provide a rationale for your choice’s benefits for the sales and marketing department and the entire organization.
Your rationale should be supported by evidence from the case study reading and use other course materials.
As you write, be certain to use professional and clear language appropriate for an audience with a limited technical background. Provide citations for any evidence used to support your rationale.
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