Learning Goal: I’m working on a management writing question and need support to help me learn.
Outline how a specific press release of your choosing can be extended into various PESO channels.
For a PESO refresher, you can refer to lecture slides provided
Find a press release issued by a company on a wire service like PR Newswire or on a company’s website in the Media section, the In the News section or the company blog.
See if you can find examples of how that press release appeared in other PESO channels and include them in your assignment.
You can also add in other options for how the content in the press release can be leveraged or deployed across other PESO channels. Check out the ppt called Week 11 – PESO examples to see what I am asking you to do.
Remember, I previously mentioned that the press release can serve as the content foundation for many other channels. This assignment is designed to have you discover or recommend ways to extend the messaging in the press release.
1-2 pages
1.15 spacing