Executive Summary – An executive summary is a concise summary of a business report; 2 pages maximum. It restates the purpose of the report, highlights the major sections of the report and describes results, recommendations and implementation plan from the report.
1. Introduction – Provide a brief summary of the case with details of the stakeholders in the case and what their stakes are.
2. Define the Problem /Opportunity- This part should include only include elements from the case (external research may only be used as complementary information when analysing each of the alternatives). Do NOT research the company of the business case to copy the actions of the company! The exercise is for your group to struggle, develop and learn the process of analysing as well as resolving real company problems/opportunities.
Using a full sentence, state what the main issue(s) of the case is/are, such as:
– A threat or an opportunity?
– Related to internal problems/organization?
– Related to one or more environmental forces: Competition, Technology,
– Legal/Political/laws/regulations, social/cultural changes, market conditions?
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