Continuing with the marketing plan you developed for the Midterm Assessment, complete it with according with the topics discussed in class during the 2nd part of the course with following points (but not exclusively)
About a chipboard
Distribution Channels:
Markets with direct sales (if any)
Markets with distributors (if any)
Markets with agents (if any)
Pricing Strategy:
Pricing strategies per channel
Take a product and show how should you fix the price according the channel
Communication Strategy
Business Magazines
Trade Shows
Digital Tools
Any other factor you consider key for your marketing plan
Formalities:
Wordcount: 2.000 words
Cover, Table of Contents, References and Appendix are excluded from the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
Harvard style in-text citations and bibliography
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