Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation. • Determine which target market or markets your company is best positioned to serve. • Describe the profile of your primary target market.

Marketing Plan: Market Segmentation (Target Market) & Positioning Map Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative…

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Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing plays in connecting, communicating, and collaborating with customers.

Learn & Earn: (LinkedIn Learning) Review the following LinkedIn Learning resource: Digital Marketing Foundations (LinkedIn Learning/2:09) Summarize in 1-3 sentences. Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing…

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