. You’re working with a client whose marketing strategy consists only of runningTV advertisements. This client sees a surge of leads when running TVadvertisements but doesn’t have the budget to run TV ads year round.Explain to him how a three-part media strategy might help his marketingefforts. You must discuss all three types of media: paid, earned and owned(partially owned).
You’re working with a client whose marketing strategy consists only of runningTV advertisements. This client sees a surge of leads when running TVadvertisements but doesn’t have the budget to run TV ads year round.Explain to him how a three-part media strategy might help his marketingefforts. You must discuss all three types of media: paid, earned and owned(partially owned).
Introduction
A client is working with a marketing strategy that consists only of running television advertisements. This client sees a surge of leads when running TV ads but doesn’t have the budget to run TV ads year round. Explain to him how a three-pronged approach might help his marketing efforts: paid, earned and owned.
Part 1: Paid media is where you pay for the placement of advertisements on television or in print.
Paid media is where you pay for the placement of advertisements on television or in print. This type of marketing costs more than earned and owned media, but it’s also the most effective form of marketing because it can be targeted at specific customers.
Part 2: Earned media is where you build credibility with customers through endorsements from industry leaders.
Earned media is where you build credibility with customers through endorsements from industry leaders, other companies and even your own employees. Endorsements can be as simple as saying “We love our new wallpaper!” or more formalized like: “Corporate VP of Marketing recommends this product because it’s high quality and inexpensive. He has used it himself in his home office for over 10 years now!”
There are many ways to get your name out there but one of the best ways is through word-of-mouth recommendations from people who know you personally or professionally (family members, friends etc.). This kind of endorsement will help increase brand awareness among potential customers who may not have heard about you before but might now after reading an article written about what makes your company special
Part 3: Owned media is where you build awareness and credibility among customers through your brand’s website and social media channels.
In Part 3 of your client’s three-part media strategy, you will discuss how customers can be actively engaged in your brand’s marketing efforts. This involves creating content that solves a problem and drives traffic to your website or blog. The most effective way to do this is through customer-generated content.
You should also consider social media as an important component of any successful campaign because it allows you to build awareness and credibility among customers who are interested in what you have to offer them! Social media includes platforms like Facebook, Twitter and Instagram; these platforms allow brands the opportunity create conversations about their products with consumers who already know about them or have an interest in purchasing them at some point in time down the road.”
In order to get more leads, you need to work with a three-pronged approach to paid, earned and owned marketing.
In order to get more leads, you need to work with a three-pronged approach to paid, earned and owned media. Each of these types of media can be used in combination with each other to create an effective campaign.
Paid Media: This is the most expensive type of marketing but it has the highest ROI (Return on Investment). You can use this type of marketing when you have budget constraints or if you want a quick result that won’t take long before results start showing up. Examples include TV ads, radio ads, email campaigns etc…
Earned Media: This type of media doesn’t cost anything other than your time but still generates leads because people hear about your business from friends who recommend it because they love working with you or simply want some advice from someone who has been there already! You should use earned media if possible because then people will know about each part individually instead just having one big image floating around everywhere all over town!
Owned Media: This means owning all aspects within one company including social media accounts as well as website design which includes everything from logos/logosetups etc…
Conclusion
Understanding the power of paid, earned and owned media is key to growing your business. It’s also important to remember that owning your own media doesn’t mean you have to spend millions of dollars on a newspaper ad that only reaches 10 people in a single city—you can start with something much smaller like a radio spot or even an email campaign. If you want more leads, then it’s time for an upgrade!