Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Introduction
A lot has changed in advertising over the years. From TV ads to billboards, our culture has been shaped by these messages and many more. In this article we’ll look at how changes in psychology have influenced marketing strategies over time (and vice versa).
Find an international version of one of the prior selected nationally advertised products or services that uses a similar, but different, brand name abroad. What differences do you detect in other countries’ versions of this product or service? How did advertisements outside of your own country use these changes to appeal to different audiences?
Find an international version of one of the prior selected nationally advertised products or services that uses a similar, but different, brand name abroad. What differences do you detect in other countries’ versions of this product or service? How did advertisements outside of your own country use these changes to appeal to different audiences?
You can also customize your own ads by including localizing information about your product or service and its benefits. For example, if you run an online store selling shoes online in the United States (like [insert shoe brand name]), then mention where it was made and what materials were used for construction (e.g., leather sole vs rubber sole). This will help potential customers who may not know much about your company make informed purchasing decisions based on their own personal preferences instead of relying solely on what they read in another country’s version of the same ad!
These approaches may seem contradictory, but they can be used together to refine your advertising strategy and reach new markets!
The key to successful marketing is having a well-planned strategy. A strategy can be broken down into three stages:
The first stage is the creation of a plan that outlines what you want to do, why it’s important and how much money you want to spend on advertising.
The second stage is implementation of your campaign by choosing an appropriate medium (TV/radio/print) and budgeting for it accordingly.
The third stage involves monitoring performance against targets set at each step along the way; if needed, adjustments may need to be made based on results from previous campaigns or new trends emerging in the market place
Conclusion
We hope this article has given you some new ways to think about advertising. Advertisements are an important part of our culture and it can be hard to understand how they work, but we hope that the examples we’ve shared here will help you explore the topic further. You don’t have to adopt all these approaches or even use them all at once; they’ll just give you more options when crafting your own marketing strategy!