Marketing Pitch Template
Requirements and Guidelines
Marketing Tool Grading Considerations
Creativity
Innovative
Discusses effectiveness of tools
Discusses why particular tool used
Discusses how tool was made and length of time to create it
Tool identified (may include wix.com, facebook, tumblr, twitter, flyer, business card, radio ad, tv commercial, brochure, etc.
Resources
There are a number of resources to help you in preparing information for this presentation
All resources used should be indicated under the “notes” section of the presentation or at the bottom of the slide
“Shark Tank” episodes on TV present sample business pitches
Your Textbook, especially Appendix D
Small Business Association:
U.S. Census Bureau:
Sample Business Plans:
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1. Title Slide
Business Name: Discuss reason for name and what makes it a good name
Include Logo/Branding/Slogan
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2. Roadmap
Provide Overview of Presentation Components
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3. My Team
Provide picture, name, and role yourself and any team members if you choose to have any
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4. Mission Statement
The mission statement should define who your company is, philosophically, financially, and socially – it should mention your theme, if you have one, and the way you want your customers to feel about the business. Consider your company’s purpose, the heart of its business, and its values.
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5. Marketing Analysis: Product
Include a brief overview of your Marketing Analysis with key highlights form your product section about your product/service, target market, competition
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6. Marketing Analysis: Place (Distribution)
Include a brief overview of your Marketing Analysis with key highlights of your place (distribution) section
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7. Marketing Analysis: Pricing
Include a brief overview of your Marketing Analysis with key highlights of your pricing section
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8. Marketing Analysis: Promotion
Include a brief overview of your Marketing Analysis with key highlights of your promotion section
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9. Marketing Tool(s)
Share your marketing tool(s) with the class
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10. Conclusion
Highlight the key reasons the “venture capitalists” should invest in your business
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