Overview and Main Objectives
Our Team
Our Mission
Product
Target market
Competition
Price
Place
Promotion
Conclusion
Group 3
Anna Lee – Group leader;discussing price and place
Kristine Lee – Group submitter; discussing promotion
Hector Zacipa – Discussing product
HyoBin – App designer; Discussing introduction
Our Mission
Tutor Me is bringing comfort and innovation to students who need help by allowing them to contact tutors near them through their phone.
The Product
“A bundle of physical, service, and symbolic attributes designed to satisfy buyers wants”
Tutor Me is a mobile app that helps students seek the right assistance for their classes from students within their campus
Also helps students earn money by tutoring other students
Product is easy and fun to use where app exchange students money for points.
Product continued
Target Market
“A group of people toward whom an organization markets its goods, service, or ideas, with a strategy designed to satisfy their specific needs and preferences”
Targeted towards college students
20.2 million students across the nation. Thats 4.9 million increase since 2000.
2015 class has the highest average loan debt per student.
Graph of Student Loan Debt
Competition
Tutors/Professors provided to you in the campus
Tutor.com
Sylvan learning center
The competition VS Tutor Me
The Competition
Scheduling is difficult
May not be in person
Limited time
Uncomfortable speaking to tutors or professors
Tutor Me
Flexible scheduling
Comfortable talking to fellow student
Can work online or in person
Time not as limited
Price
The App is free
Point system and cash back rewards
50 points per session
Minimum 500 points to cash it out
Redeem points toward tutoring sessions
Place
Tutor Me is available in Apple App and Google Play Stores
Mobile Marketing is the future!
Promotion
First time users will have free 50 points to try out one tutoring session
Encourage users to use again or at least tell friends to use it.
Marketing Tools
Used Facebook and wix.com to advertise app
Conclusion
Tutor Me will allow students to be comfortable about asking questions
No more hassle of trying to change your schedule so that you can have time to ask a professor.
Resources used
-Boone, Louis E., and David L. Kurtz. Contemporary Business. United Kingdom:
John Wiley & Sons, 2011. Print.
-Boone, Louis E., and David L. Kurtz. Contemporary Business. United Kingdom:
John Wiley & Sons, 2015. Print.
-“Different Types of Pricing Strategy.” Business & Entrepreneurship. N.p., n.d. Web. 01 Nov. 2015.
-Martin, Chuck. SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS (n.d.): n. pag. University of New Hampshire. Web. 5 Nov. 2015.
-Mobile Marketing Statistics 2015.” Smart Insights. N.p., 22 July 2015. Web. 06 Nov. 2015.
-“Number of Apps Available in Leading App Stores 2015 | Statistic.” Statista. N.p., n.d. Web. 04 Nov. 2015.
-“Social Media Statistics: How College Students Are Using Social Networking – See More At: Http://studybreakscollegemedia.com/2014/social-media-statistics-how-college-students-are-using-social-networking/#sthash.MglmUGJw.dpuf.” Study Breaks Magazine. N.p., 7 Feb. 2014. Web. 6 Nov. 2015.
-“Smartphone Use by College Students [Infographic].” My Social Game Plan. N.p., 06 Dec. 2012. Web. 06 Nov. 2015.
-Kantrowitz, Mark. “Congratulations, Class of 2015. You’re the Most Indebted Ever (For Now).” Real Time Economics RSS. N.p., n.d. Web. 09 Nov. 2015.
-“Enrollment in Elementary, Secondary, and Degree-granting Postsecondary Institutions, by Level and Control of Institution, Enrollment Level, and Attendance Status and Sex of Student: Selected Years, Fall 1990 through Fall 2024.” Enrollment in Elementary, Secondary, and Degree-granting Postsecondary Institutions, by Level and Control of Institution, Enrollment Level, and Attendance Status and Sex of Student: Selected Years, Fall 1990 through Fall 2024. N.p., n.d. Web. 09 Nov. 2015