2) Identify a company to write the case about. Read the information in the syllabus on how to identify a company. Each case study you write in this course should be based on a different company.
3) Read the textbook chapter for this week and identify the key concepts and frameworks in the chapter assigned for this week.
4) Read the lecture presentation within Blackboard> Course Modules for this week. The lecture presentation provides a summary view of the chapter and therefore useful in identifying the chapter concepts and framework
5) Conduct a literature review or research for articles on the company that discuss the key concepts in the chapter
6) Study the industry that the company serves and its competitors to provide a more holistic view on the company case
7) Research for articles in Google Search and also within the library database called Business Source Premier or EBSCO. Find information on EBSCO within the Orientation folder.
5) Synthesize, analyze, and write the company case study in your own words, describing the theoretical concepts in the chapter and discussing how those concepts apply to the company.
6) Provide your own viewpoint or perspective on the company case
MS Word document. Use single-spaced, Times New Roman font, 12 font size. You need to upload the assignment as an MS Word document for the instructor to grade the assignment.
Word Limit: 350 – 500 words per case in the main-text. Use APA or MLA citation style. There is no upper word limit. However, there is a penalty for not meeting the lower word limit.
Please let me know if you need the book