Learning Outcomes
Evaluate the reliability and usefulness of publicly available corporate report information and the role of this information in informing business decisions.
Identify principles underpinning information technology and the ability to assess the strengths and weaknesses of digital skills in relation to financial information.
Summary:
Using financial ratio analysis as well as other techniques, students will be required to use the company’s latest Annual Report and to make comparisons with the performance of one other company in the same industry. When writing the report, your focus is on the main company using the other company and any industry average data as a benchmark for comparison. Do not write your report as if you are analyzing the two companies separately.
Criteria
This section should summarize the objective of the report and provide a brief background of the company, highlighting the main markets, sources of revenue, and the nature of the industry in which the company operates.
You need to calculate a comprehensive set of ratios for at least two years for your allocated company and for the company you have selected for comparative purposes. These ratios should cover the following five core areas:
Profitability
Liquidity
Efficiency
Financing
Investment potential
An interpretation and assessment of each company’s recent financial performance and position based exclusively on the financial statements in the Annual Reports. This analysis and assessment should cover the following five core areas:
Profitability
Liquidity
Efficiency
Financing
Investment potential
An explanation of the limitations of your analysis, including the financial ratio analysis technique. Also, provide a reflection on the usefulness of financial ratio analysis in evaluating the financial performance of companies.
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