Assessment Two Dos and Don’ts (Internal)

Do:

Read the assessment instructions carefully

Read the marking rubric carefully

Understand the question – break it down

Conduct research – record the reference details

Read the topic materials about communication theories, forms and factors and refer to them

Contribute to the discussions in class or no marks for the “integration of discussion” component of the submission will be possible.

Think about what you’ve learned in the course materials and the points you want to make

Start writing your answers

Start with a topic sentence that states the main points you want to make

Break the task into two paragraphs if you can

Support your points with what you found in your research

Give specific examples to explain the points

Refer to the students who participate in the discussions by name

Include at least 2-3 in-text citations from 2 different sources to support points

Make sure all sources are credible

Write a reference list (do not use End note)

Read what you have written

Edit your work and read the assessment instructions again to check you have addressed the questions and have done everything

Make sure your writing is quite formal – no slang or contractions (“is not” instead of “isn’t”)

Read your work again

Complete the Assessment Submission Document and copy the assessment to the bottom

Save in the required format (read assessment instructions)

Upload the assessment to Blackboard

Check that the submission was successful

Don’t:

Forget to refer to the discussion

Forget to mention the names of the students in the discussion

Forget to research

Forget to refer to the communication theories in the topic materials

Forget to include in-text citations and a reference list

How to structure a paragraph

Topic sentence

Discuss topic

Include ideas from research

Evaluate ideas – how?

Include ideas from discussions

Concluding sentence

Move on to next paragraph

Every paragraph must follow this structure so you can present a clear and logical argument

Make use of transitions

Assessment 2

Example of integrating the discussion, research and theories.

In the group discussion Sam stated that an advertisement for a beauty product would most likely appeal more to women than men, so an advertisement would more than likely include a female actress instead of a male. The reason for this is that women could better relate to the actress or model and therefore the product (Reference). Susan agreed with Sam’s point but stated that males are now becoming more interested in using beauty products so they could also be influenced by the advertising. The cognitive dissonance theory can be used to describe the influence of advertisements on consumers. The theory explains that people are less likely to listen to beliefs that are different from their own and might seek out opinions that are similar to their own.

(You would be expected to provide two references to discussions (including the names of the students) as well as reference to a communication theory and research).

MAKE SURE THE WORK IS YOUR OWN

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