Task
Please select one of the following established small to medium size organization (company):
HelloFresh (Meal Kit Delivery) https://www.hellofresh.com/?page=about&page=homepage&dm_custom_act=bfast
Airbnb (https://news.airbnb.com/about-us/)
Zoom video Communication (https://zoom.us/)
Briefly outline their business.
What do they do?
Where do they work?
Who are their customers?
Who are the major stakeholders?
Explain their mission, values.
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Carry out an internal analysis on the organization.
Identify their strengths and weaknesses.
Identify their distinctive (core) competences.
Evaluate the micro and macro environment. Using the Porter Five Forces model and PESTEL analysis:
Identify potential opportunities and threats.
Identify what their competitive advantage is (if any).
Assessment:
Demonstrate an understanding of the business of the company.
Demonstrate an understanding of environmental issues and the possible effect on a business.
Demonstrate an understanding of the Porter Five Forces model.
Clearly communicate and justify the strengths, weaknesses, opportunities, and threats.
Demonstrate an understanding of distinctive (core) competences and competitive advantage.
Present the work in academic layout.
Give references