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Section 1 Assignment Outline

This Assignment constitutes 50% of the overall assessment for the learning unit, BM1654 Marketing Management Practices & E-Business. The assignment covers topics on Managing the 4P’s and 4C’s of the Marketing Mix, Segmentation, Target Marketing & Positioning and E-Business and the  use of Technology and Social Media in Marketing.

It is designed to give you a first-hand experience of applying the knowledge attained in these topics by analysing the marketing mix of an existing brand in the healthcare/pharmaceutical/wellness industry. You are required to provide recommendations on how you can value-add to its marketing strategies. Your recommendations should incorporate Digital and Social Media tools and techniques.

You will submit the assignment on an individual basis, a typewritten report and supporting appendices by Friday, 31 May 2024, 1700 hours via NYP Learning Management System, LMS.

Section 2 Learning Outcomes

After the completion of this Assignment, learners will be able to:
i) Develop appropriate marketing mix strategies by applying the 4P’s to achieve marketing success.
ii) Integrate market segmentation strategies to create competitive advantage by applying the various segmentation bases and variables.
iii) Design customer-driven marketing programmes to build customer relationships and create value for a brand by applying the marketing mix strategies.
iv) Establish meaningful conclusions and recommendations that support decision making for a business problem.

Section 3 Requirements

-the brand: SWISSE ultiboost product; must launched from 2019-2024:and market in Singapore also, You are required to choose an existing brand in the healthcare/pharmaceutical/wellness industry marketed in Singapore between 2019 and 2024. The choice of the brand is on a first-come-first-served basis, subject to approval by the tutor. No duplication is allowed within the same class. Once the brand is registered, no changes will be allowed unless there is a valid reason. Registration is to be completed by Friday, 17 May 2024 (during Tutorial).

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