Write a brief (250-300 word) persuasive memo addressing the described audience: make sure to include a subject line that will get your audience’s attention. Encourage a positive response to your persuasive messages by (1) using positive and polite language, (2) understanding and respecting cultural differences, (3) being sensitive to organizational cultures, and (4) taking steps to establish your credibility.
Message Strategies: Persuasive Business Messages, Marketing and Sales Messages: Media Skills: A memo to the company president, asking that employees be allowed to carry over their unused vacation days to the following year. Apparently, many employees canceled their fourth-quarter vacation plans to work on the installation of a new company computer system. Under their current contract, vacation days not used by December 31 can’t be carried over to the following year.
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