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Individual assignment on: Stakeholder analysis and management

Contextual Background

As the business environment becomes increasingly competitive, the necessity of accommodating the needs of some stakeholders in corporate planning has grown in importance.

Companies now look to work more effectively with the organisation’s internal and external stakeholders to create a more harmonious relationship and to ensure their needs are considered within corporate planning to reduce any negative impacts.

With an organisation’s actions being closely scrutinised by clients, suppliers, bankers and media and other stakeholders, it is increasingly important to understand the nature of, and maintenance of, these relationships for mutual satisfaction. This understanding is at the core of this assignment.

Task

You are REQUIRED to work individually for this assignment and complete each of the task listed below: Your task is to select and engage in secondary research into one of the following companies:

A company you are currently working for
An NGO operating/working in your country or region. An NGO (Non-Government Organisation) is typically a voluntary group or institution with a social mission and which operates independently from the government.
A company you have an interest in e.g. perhaps as a future employer such as Tesla, BP, DHL, Amazon etc.

Where your selected company has a series of divisions or strategic business units, you may select one of these. Make sure sufficient data is available in the public domain for the company you select.

Instructions

1. Working with the selected organisation, you must develop a Mendelow’s matrix with at least one (but preferably more) stakeholder(s) in each quadrant of the enhanced model. Provide a referenced justification of why you placed the stakeholders in that particular quadrant within the matrix. (25% of marks)

Guidance

You must provide independent evidence for why you have placed the stakeholder where you have within the matrix. You may not use your own rationale for this. You are also expected to use the space within each quadrant to place the stakeholder as shown in the graphic below, so the extent of the stakeholder power and interest is seen in relation to other parties within the same quadrant.

2. You must take one stakeholder within each quadrant and discuss its power and interest to the organisation and consider how the company has worked with the stakeholder to develop strategic decisions, considering their needs from the business and the likely actions they may take if not satisfied. (30% of marks)

Guidance

Provide researched evidence on how the company has, or could (using referenced examples from the business or close competitor) have worked with the stakeholder in developing their corporate strategy. You should also consider the likely actions the stakeholder might take if they are not satisfied with the company actions.

3. Within the review of the stakeholder, make recommendations around improving their future relationship, or researched areas of future issues that might develop and how these could be managed. (25% of marks)

Guidance

Note that this section should flow naturally on from the previous section and explores the natural extension of how the company could improve the future relationship between the company and stakeholder. You are expected to use researched evidence throughout. Reference to a similar company through their management of their stakeholders can be used where there is none available for the selected business.

Presentation and Structure – follow a report structure and adhere to the word count. (10% of marks)
Intellectual curiosity – overall referencing and using Harvard referencing style throughout. You must use a minimum of 8 – 10 quality academic sources. (10% of marks)

Assessment Criteria

Learning Outcomes: Knowledge and Understanding assessed in this assignment:

Discuss, evaluate and apply a given theoretical framework that underpins the research.
Consider and discuss appropriate skills for effective research and critical evaluation.
Identify and analyse selected contemporary issues/concepts in the field of business and management.

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