Question-
1. Assume you are an international manager working for a MNE competing in the electric vehicle (EV) market, discuss the resources and capabilities that can provide the basis for sustained competitive advantage in the automotive manufacturing industry.
2. Why do organisations adopt a diversification strategy, even though is considered “an unpredictable, high-stakes game” (Markides, 1997)? Using contemporary organisational examples, discuss how to ensure success in diversification.
3. According to Hambrick and Fredrickson (2001), strategy “is not primarily about planning”. Do you agree or disagree with this statement? Please provide a detailed response justifying your position.
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