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Project description

An objective of this project is to propose a real case Smarketing plan which can improve understanding of target market, ultimate customer experience, bring faster/bigger ROI and more qualified leads, as well as revenue growth. Give very short introduction about company you are writing about, as well as market position; make analysis on current sales and marketing relationship and add your proposition with elements explained above.

Structure of the Presentation

Presentation format

There is no official recommendation or limitation on number of slides. Also, feel free to use any template you find suitable to best present your case.

Additionally, you can add some back up slides with calculations, mapping, theoretical models etc. if you would like to provide further rationale for your statements and arguments in the presentation. This can be reviewed later on and included in your grade but is not mandatory.

Presentation content

Introduction

▪    Briefly introduce the case. Explain the rationale behind your choice and set the stage  in  terms  of  market  structure.  Introduction  is  always  crucial  as you  are influencing setup of readers minds prior to your argumentation.

Analysis

▪    Analyze where does the company stand right now or what were their past moves and provide your view with arguments

▪    Apply  the  selected  theoretical  models  based  on  the  priorities  chosen  for  the analysis and as as a basis for your plan proposal later on

▪   Structure this part according to your needs

Recommendations and action plan proposal

▪    Space for your own input based on the analysis provided in earlier parts of the presentation. Bring your own opinions, recommendations and thinking

▪    Build this section based on Smarketing plan which can improve understanding of target market, ultimate customer experience, bring faster/bigger ROI and more qualified leads, as well as revenue growth

Reference list

▪   Clear list of references using Harvard style

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