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Purpose 

This assessment will provide you with experience in formulating an international marketing entry strategy, taking into account international environments. It is your opportunity to put into practice the content covered in this subject.

Task details

Working in groups of 2–3, you are required to prepare a comparative international market assessment. Based on this, you will select a market and develop an appropriate entry strategy.

Instructions

For more details of what is required, see the Assessment 2: Instructions.

Group signup

You must be part of a group in order to submit and be graded. Choose the relevant link below then make your choice.

Bundoora (BU)
Bendigo (BE)
Shepparton (SH)
Sydney (SY)
Hanoi
Online (OL)

Resources and readings relevant to the assessment

Global and regional food consumption patterns and trends(WHO/FAO, 2003). This report examines trends in consumption patterns worldwide and considers the potential of the food and agriculture sector to meet demands and challenges
IBIS meat processing report(IBIS World, 2017). Describes how booming international demand has driven growth in Australian beef exports.
IBIS seafood processing report(IBIS World, 2017). Describes how demand for luxury shellfish products in Asian export markets has boosted revenue.
Australian exports cleared for take-off(Austrade, 2020). An export update on a new $110 million initiative to help aquaculture and agriculture businesses export produce to Australia’s key markets across Asia and the Middle East.
Using Office 365 to share documents(La Trobe University, n.d.). Instructions on how to create and collaborate online in a word document or PowerPoint.

Assessment criteria

Familiarise yourself with the assessment rubric to know what you will be assessed on, and what you should aim for.

Submission details

A Peer review and statement of authorship form must be completed by all students in the group and submitted with the group assignment. You can either submit it as a separate file or copy it and paste it into your assignment file. In the signature cell, each student should sign his/her name if submitting a scanned copy or paste in his/her signature if submitting a digitised copy.

Submit your completed assessment using the Assessment 2: Submission link, also available in the Assessments section.

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