Learning Objectives
LO 1 Describe how environmental forces influence organizations and how organizations can influence their environments
LO 2 Distinguish between the macro environment and the competitive environment
LO 3 Explain why managers and organizations should attend to economic and social developments.
LO 4 Identify elements of the competitive environment.
LO 5 Summarize how organizations respond to environmental uncertainty
LO 6 Define elements of an organization’s culture
LO 7 Discuss how an organization’s culture affects its response to its external environment
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External Environment
General environment :
All relevant forces outside a firm’s boundaries, such as competitors, customers, the government, and the economy.
Competitive environment
surrounding a firm; includes suppliers, customers, rivals, and the like.
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Environmental Analysis
Environmental uncertainty
-Lack of information needed to understand or
predict the future.
Environmental complexity
-The number of issues to which a manager
must attend and the degree to which they are
connected
Environmental dynamism
-The degree of discontinuous change that
occurs within an industry
Influencing Your Environment
Independent strategies
Strategies that an organization acting on its own uses to change some aspect of its current environment.
Cooperative strategies
Strategies used by two or more organizations working together to manage the external environment.
Culture and the Internal Environment of the Organization
The set of important assumptions about the organization and its goals and practices that members of the company share
“The way we do things around here” that influences what employees do, and how they conceptualise, define analyse, and resolve issues.
Culture and the Internal Environment of the
Organization
In strong cultures, the majority of people within the organization agree on organizational goals
In weak cultures, the majority of people within the organization disagree on organizational goals
Tutorial: Group Discussion Questions
Select any industry or a company and make a Porter’s Five Forces Analysis of the company
EXAMPLE: A Global Athletic Shoe Industry
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