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Criteria | Measuring Performance of the Strategic Initiative  |

Set performance targets for the strategic initiative using a Balanced Scorecard Framework (BSF)  to guide your analysis about what key factors in each of the four perspectives to measure. Depict the linking and order of key factors from the BSF in a high-level  Strategy Map  showing the causal chain and links between each perspective and supporting the strategic objective. Explain and justify why the measures identified in the Strategy Map are critical elements of achieving the strategic objectives.

1.Introduction of the Strategy Map

Provide a brief description of the key purpose of a Strategy Map and the interrelationship of information from the BSC analysis.
Discuss the key relationships in the strategy map and justify their logical links (reasons for linking them)
This section is written text requiring scholarly references
Complete the template on page 3 and insert after the Introduction of the Strategy Map

Note – Apply scholarly in-text citations to show evidence of the source of information and to demonstrate your understanding of the BSC. And Strategy Map

Kaplan, R. S., & Norton, D. P. (1996). Linking the Balanced Scorecard to Strategy. California Management Review, 39(1), 53–79. https://doi.org/10.2307/41165876

Whittington et al. 2020: 373, 451  + Canvas Module

BSC image source:  Kaplan, R. S., & Norton, D. P. (1993). Putting the balanced scorecard to work. (includes related articles on establishing a balanced scorecard, on the impact of a balanced scorecard and a related interview with Larry D. Brady of FMC Corp.). In Harvard Business Review (Vol. 71, Issue 5, pp. 134-). Harvard Business School Press.

Now develop your own Strategy Map – complete the template on the next page and copy it into the body of the report.

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