ASSESSMENT 2 BRIEF
Subject Code and Title SPM610 Sports Marketing
Assessment Sponsorship Strategy for a Specific Brand
Individual/Group Individual
Length 1000 words maximum
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
d) Analyse the different possibilities of usage and segmentation of audio-visual rights and contracts, which points to negotiate and to deal with.
e) Analyse sports sponsorship from the point of view of the sponsor and sponsored party: each of the party’s objectives, measurement results of sponsorship, and types of sports sponsorship.
Submission Due by 11:55pm AEST/AEDT Sunday end of Module 3.
Weighting 15%
Total Marks 100 marks
Assessment Task
In this activity students will to define a sponsorship policy approach for a brand within your national market.
Context
You should select an international brand that has strong roots in your national market, avoiding sports brands such as sports apparel manufacturers, and any sponsorship in place at the moment (not active in sponsorship for the last two years).
It is important you select either a brand you like, either a brand you know well enough to understand
its business activity and development perspectives.
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Instructions
The success of this activity will depend on the following sequence:
1. Select an international brand within your national market.
2. Investigate and list the brand main objectives:
a. If you cannot find information on the brand specific objectives make explicit and reasoned assumptions.
3. Define a sponsorship policy approach for this brand, including:
a. The list of specific benefits that sponsorship could deliver to the brand.
b. Identify the sport and the sponsorship format that you believe would fit best.
c. Propose three different sports properties within the selected sport, that you consider more relevant to approach and negotiate with, and for each property please describe what you consider to be the main opportunity for the brand.
4. Include the final conclusions in a Word document to be submitted via SafeAssign.
Be sure to use extensive literature to support your conclusions.
The criteria for evaluating this activity will centre on the quality of your submissions, understood in terms of your ability to express your views, reflections and contributions in a clear, concise, and convincing manner, and to draw insightful conclusions regarding the questions raised.
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage.
Submission Instructions
Please upload your presentation through the Assessments link in the left-hand menu on Blackboard. All members of a group must upload their presentation. The date and time for the presentation via Collaborate will be negotiated with the learning facilitator.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
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Learning Rubrics
Assessment Attributes
Marks for each criteria Fail
(Unacceptable)
0 – 49% Pass
(Functional)
50 – 64% Credit
(Proficient)
65 – 74% Distinction
(Advanced)
75 – 84% High Distinction
(Exceptional)
85 – 100%
Content, Audience and
Purpose
20% Does not meet minimum standard
Demonstrates no awareness of context and/or purpose of the assignment. Meets minimum standard
Demonstrates limited awareness of context and/or purpose of the assignment. Moves beyond minimum standard
Demonstrates consistent awareness of context and/or purpose of the assignment. Exceeds minimum standard
Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Exceeds minimum standard and exhibits
high levels of independence
Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment.
Knowledge and
understanding
40% Limited understanding of required concepts and knowledge
Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often conflates or confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. A sophisticated understanding of the field or discipline/s.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
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Well demonstrated capacity to explain and apply relevant concepts. Mastery of concepts
and application to new
situations/further learning.
Analysis and application with synthesis of new knowledge
40% Limited synthesis and analysis.
Limited application/recommendati ons based upon analysis. Demonstrated analysis and synthesis of new knowledge with application.
Shows the ability to interpret relevant information and literature. Well-developed analysis and synthesis with application of recommendations linked to analysis/synthesis. Thoroughly developed and creative analysis and synthesis with application of pretested models and / or independently
developed models and
justified
recommendations linked to analysis/synthesis. Highly sophisticated and creative analysis, synthesis of new with existing knowledge.
Strong application by way of pretested models and / or independently developed models. Recommendations
are clearly justified based on the analysis/synthesis. Applying knowledge to new situations/other cases.
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