Professional blog

Activity 1 

The owner of Haustier Unlimited wants to invest large sums of money upgrading and

expanding the company’s use of IT.

Produce a report showing how IT can support the business needs of the company, and

how IT provides value for a business.

Your report should:

• explore the business needs of Haustier Unlimited (and other retailers), which may include (but not limited to):
• engaging and communicating with current and potential customers
• improving sales and increasing profits
• providing internal and external stakeholders with relevant information about the company and its products
• improving productivity of staff
• meeting the needs of staff and customers
• explore how data and computer systems support the business functions of Haustier

Unlimited and other commercial businesses in the retail sector

• provide a supported assessment of the value of computer systems and their potential
• impact on Haustier Unlimited.

When completing your report, you should draw on your knowledge of IT and data

within organisations as well as research into commercial businesses specifically in the retail sector

Activity 2 

You must prepare an information campaign and communicate it to internal and

external stakeholders.

The campaign could include (but is not limited to):

• updates on sales for senior managers such as:
• sales trends
• popular and less popular products
• communications to improve customer engagement
• adverts to attract potential customers.

Your manager has provided you with some data on recent sales that you can use in

your campaign. You should also use this data to help inform what additional data and

information you might gather and how you will approach the information campaign.

Produce a communications plan for your information campaign.

Your plan should provide details of:

• the data that you have gathered, interpreted and prepared for inclusion in the campaign
• the internal and external stakeholders that will be targeted in the campaign
• the mediums/platforms of communication that will be used to communicate with the
• identified stakeholders
• the keyword strategies you will use
• content plans for a series of related communications
• a publishing schedule.

Your plan should also include a rationale where you give reasons for the planning choices

you have made, supporting these with appropriate evidence.

Activity 3

You must now implement the information campaign that you planned in Activity 2.

You should ensure that you:

make effective use of a range of information, platforms and mediums

communicate with both internal and external stakeholders in a manner that is

appropriate for the:

• chosen medium/platform
• target audience
• key messages
• brand/company image.

You may evidence this activity using any sensible method (or combinations of methods).

Your evidence may include but is not limited to:

• annotated screenshots
• printouts/PDFs generated from productivity software
• presentations/slideshows
• copies of the original work (e.g. word processed documents, image/video files etc).

Learning Aim A: Explore How IT Meets the Needs of Organisations

• A.D1 Evaluate the value of data and computer systems and their potential impact on an identified organisation in relation to their business needs.
• A.P1 Outline the business needs of an identified organisation.
• A.P2 Outline how data and computer systems support the business functions of an identified organisation.
• A.M1 Describe how data and computer systems provide measurable value for an identified organisation.

Learning Aim B: Plan an Information Campaign for an Identified Organisation

• B.D2 Produce a comprehensive communications plan for an information campaign that will use a range of information, platforms, and mediums.
• B.P3 Produce a basic communications plan for an information campaign.
• B.P4 Prepare information for internal and external stakeholders ready for inclusion in a campaign.
• B.M2 Produce a detailed and effective communications plan for an information campaign that will use a range of information, platforms, and mediums.

Learning Aim C: Produce an Information Campaign for an Identified Organisation

• C.D3 Implement a comprehensive and effective information campaign to communicate with internal and external stakeholders using a range of information, platforms, and mediums.
• C.P5 Communicate information to internal stakeholders using an appropriate method as part of an information campaign.
• C.P6 Communicate information to external stakeholders using an appropriate method as part of an information campaign.
• C.M3 Implement a detailed information campaign to communicate with internal and external stakeholders, making use of a range of information, platforms, and mediums.

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