TASK 1:
Read The Cohesion Case (“Coca-Cola Company, 2018”) at the end of Chapter 1 and then do Exercise 1A: This is a one-page, double-spaced assignment.
The primary purpose of this exercise is to show students how to obtain vital information for doing case analysis or preparing a strategic plan for any publicly held firm. The secondary purpose is to familiarize you with (1) strategy terms introduced in this chapter and (2) key sources of information for doing strategic planning. Generally in a strategic-management course, teams of students prepare a strategic plan (case analysis) for some assigned company, so this exercise can assist in learning how to get started in such a project.
TASK 2:
Then go to the end of Chapter 2 and do Exercise 2A and 2B “Develop an Improved Vision and Mission Statement for the Coca-Cola Company.” This is a minimum of one-page, double-spaced assignment.
TASK 3:
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
provide a graduate-level response to each of the following questions: 500 words at least in total [ i + ii ].
Governments sometimes use “protectionism” to cope with economic problems, imposing tariffs and subsidies on foreign goods and restrictions/incentives on their own firms to keep jobs at home. What are the strategic implications of this trend for international commerce?
Do you agree or disagree with the resource-based view theorists that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage? Explain your and their position.
TASK 4:
1)
Go to Chapter 3 and do Exercise 3B
“Develop a Competitive Profile Matrix” for Coca-Cola. Develop an analysis of Coca-Cola utilizing this matrix in two to three pages.
2)
Then go to the end of Chapter 4 and do Exercise 4A
“Perform a Financial Ratio Analysis for Coca-Cola” Step 1. After developing an analysis of Coca-Cola (two to three pages) and after completing the financial ratio analysis (one page minimum),
Total pages – All tasks : 8 – 10 pages.
Budget : 40 dollars