How have social media platforms made marketing more efficient for PR pros?
How have social media platforms made marketing more efficient for PR pros?
1. Methods section: give the reader a bit more info about your primary sources, including why you selected these seven (over other sources).
2. Discussion section: this seems to be a summary of secondary scholarship (some of which you’ve included in your literature review). It’s fine to use studies as your primary sources, but at the moment, you’re not analyzing any specific data or presenting new take/argument. I don’t yet have a sense of your original argument/contribution, which should be the centerpiece of the research paper.
More details;
Why Public Relations Should Play a Role in Your Social Media Marketing
The use and impact of social media marketing have drastically increased in recent years. With every person, from baby boomer to millennial, being a member of at least one social media network, it is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?
Public Relations and Social Media must be in align
In these modern times, the water is muddled and the various areas of marketing have become intertwined. This is definitely the case with public relations (PR) and social media. PR was generally more focused on influential persons such as investors, shareholders, business partners, etc., but with the advent of social media, these individuals are present on these platforms, which can then be used for PR purposes. As both PR and social media are used to build and maintain trust in the company and their products, it is only natural that the two must be in sync.
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