Please read the case study article attached below and find 2-3 of your topic-related articles. (You can find the topic-related articles from the references in each case study article). After carefully reading your case study as well as the topic-related articles, you synthesize summaries of the case study (about 1 page) and have your conclusion (about 4 pages: this part answers the discussion questions).
The case study paper should include at least 5 pages with the Publication Manual of the American Psychological Association (APA; 6th ed.) with 1-inch margins, double spaced, 12-point Time New Romans, and no line spacing. 5 pages do not include the cover and reference pages.
TampaTourneys viewed the “Drives for Hard Drives” as a success and wanted to initiate a new and extended fundraising campaign. The case ends with the TampaTourneys founder brainstorming the next initiative. Students should place themselves in the founder’s shoes and address the following case study questions.
With whom should TampaTourneys partner for the next cause-related marketing campaign? What charitable organizations and sponsors represent good fits for the organizers?
What Facebook messages can the tournament organizers post to promote the cause-related marketing campaign? When should Danbury post messages? How often should he post them?
What goals should the tournament organizers create for their upcoming campaign (e.g., brand awareness, attendance, number of Facebook fans)?
What metrics can the tournament organizers use to measure their success in reaching awareness and fanbase goals (e.g., impressions, number of likes)?
How might the fanbase change in relation to these messages (e.g., number of fans, demographic makeup)?
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