What factors influence customer value, satisfaction, and loyalty? What are some methods for measuring customer satisfaction and engagement? What is the importance of commitments to building customer relationships?
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“To meet or exceed customer expectations, organizations must fully understand all product and service attributes that contribute to customer value and lead to satisfaction and loyalty.” (Evans & Lindsay, 2020)The factors are design new product the customer wants and rapidly responding to changing consumer and market demand. Some of the methods for measuring customer satisfaction and engagement are comment cards and formal surveys, focus group, direct customer contact, field intelligence, complaints, and internet and social media monitoring. When organizations develop strong relationships with their customers, it can lead to loyal clients, positive word of mouth and increased sales.
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