LSBM306 Strategy Enterprise and Innovation : Drivers of Innovation Contributing

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LSBM306 Strategy Enterprise and Innovation

Task

Read the case study on Grab and respond to the tasks below.
Grab for Good and more… in Southeast Asia Grab is Southeast Asia’s leading mobile technology and transportation company that provides a range of on-demand everyday services including ride-hailing, food delivery, grocery delivery, mobile payments, and financial services. Grab (originally known as MyTeksi) was founded in 2012 in Malaysia, by Anthony Tan and Tan Hooi Ling, who both graduated from Harvard Business School. The company started with a taxi-hailing app designed to improve safety of taxi drivers and riders in Malaysia, but has since grown and established presence in 339 cities in 8 countries across Southeast Asia.

By focusing on a hyperlocal business strategy and building strategic partnerships, Anthony and his team have successfully managed to transform Grab from a taxi booking app into a market leading company with a growing and diversified portfolio. The company’s distinctive super-app is a unique source of competitive advantage that offers on-demand everyday services for millions of consumers in Southeast Asia. Grab’s business model also places huge emphasis on social impact, inclusivity, increased access, convenience, safety, reliability in trannsportation, including financial services and its popular mobile payments platform (GrabPay).

1. Provide a brief introduction for your case study analysis report. (200 words)
2. Using appropriate frameworks and any appropriate tools such as mind maps, identify and evaluate the key drivers of innovation contributing to the success of Grab (i.e. you may present your work in the format of a self-designed diagram, a mind-map or a ‘mini-poster’ which you include in your report). (700 words)
3. Using appropriate strategy frameworks, critically analyse the different approaches undertaken by Grab to help shape its entrepreneurial vision and business model. Your analysis in this task may include, but is not limited to, examples drawn from Grab’s competitive strategies at both the business unit level and corporate level. (900 words)
4. Critically evaluate the following statement: Grab’s success can be attributed to the successful application of the “Blue Ocean strategy.” In your response, apply appropriate Blue Ocean frameworks and tools such as Strategy canvas and value curves to compare Grab and its competitors based on the critical success factors for the industry. (900 words)
5. Write a clear conclusion that succinctly highlights the key aspects covered in your report in answers to the tasks above. (300 words)

LSBM306 Strategy Enterprise and Innovation

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