Assignment Task
Task
Publicly-owned companies (i.e., businesses owned by shareholders and managed by professional management teams) are ‘listed’ on stock exchanges in their respective countries. Investors may buy and sell shares in listed companies through stock exchanges. Examples include the New York Stock Exchange (USA), London Stock Exchange (United Kingdom), and the Shanghai Stock Exchange (China).In Australia publicly-owned businesses are listed on the Australian Securities Exchange The top-performing 200 companies listed on the ASX are known as the ‘ASX 200’. The ASX 200 list can be accessed via the following link. Your task is to select one company listed on the ASX 200, then:
• Google search the ‘investor relations’ page for your company, and download the latest company annual report
• Download the company’s latest strategic plan (if this is available – not all companies will make their strategic plans available)
• Look through other areas of your company’s investor relations webpage to identify other materials that could inform your Strategy Case Analysis
• You are then to address all of the following five (5) questions. Each question is worth 10 marks.
Question 1 (Learning Objective 2, 3, 5)
Drawing upon theories and concepts relating to strategy formation, discuss the company’s approach(es) to forming its overarching strategy. Issues you could take into consideration here include:
• Does the company take a planned or emergent approach to strategy formation? Or a combination of both?
• Are any of the schools of thought regarding strategy formation reflected in the company’s materials?
Question 2 (LO 3)
Discuss how corporate-level strategy is practiced by the company. Issues you could take into consideration here include:
• Is the company a diversified organisation (i.e., participates in more than one industry)? What makes you say this?
• What types of corporate-level strategies has the company utilised?
Question 3 (LO 4, 5)
Discuss the company’s approach to its business-level strategy. Issues you could take into consideration here include:
• Does the company adopt one of Porter’s generic strategies? Or a combination?
• What is the key foundation of the company’s competitive advantage relative to its closest competitors?
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