According to LinkedIn,78% of salespeople who are active and use their social media to engage with their customers outsell their peers (Hubspot, 2020). In fact, LinkedIn shared that 36% of buyers strongly agree that salespeople should have informative LinkedIn profiles and salespeople that are active on their social media, which can include relevant content that is valuable to their customer base, is 45% more likely to gain sales opportunities (Hubspot, 2020). Users are increasingly turning to their mobile devices to view information and to interact on social networking sites.
Discuss how to respond to the challenges and opportunities that mobile devices and social networking present in the selling process.
How does personal branding affect the sales process?
Requirements:
Answer the question in a three page paper. Paper length does not include the required cover and reference pages.
To support your responses, cite a minimum of three sources
(two of your sources should be peer-reviewed, scholarly sources).
Reference:
Hubspot (2020). Sales statistics. Retrieved from
http://www.hubspot.com/marketing-statistics