Branding branches out to all mediums such as on a personal level, within a company, and in some cases even cities. In the following paper we will discuss the background of Amsterdam and how they have successfully branded themselves. Please analyze the following:
Timeline of City Branding
-Previous branding of the city
-How were they branding the city? (I amsterdam as a symbol)
-How this brand creates value for its owners/investors;
-How this brand creates perceived value for its guests/customers.
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