To build strong brands, marketers link brands to other information in memory that conveys meaning to consumers. The ultimate purpose of a brand is to create, for consumers, the company, and its collaborators, value that goes beyond the value created by the product and service aspects of the offering.
The Internet has been one of the fastest-growing advertising forums for over a decade. Companies are increasingly recognizing the value of social media marketing for their implication in developing and increasing the value of a brand in online environments. For this paper, we will research branding strategies for social media marketing.
Please research and identify:
at least two uses and objectives of social media marketing, and
at least three branding strategies organizations can utilize on social media.
Utilize your findings to share decisions that a person in management of an organization needs to establish regarding the scope of social media marketing?
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