Module learning outcomes
On successful completion of the module, students will be able to:
Describe the core issues associated with the development of international marketing strategies (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Explain the key decisions and problems associated with developing a marketing mix in an international setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Acquire an in-depth understanding of the theory and practice of international marketing. (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Analyse the international marketing environment of an organisation (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Debate international marketing issues in a group setting (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Use web-based information on international marketing (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Evaluate the impact of contextual influences on international marketing decision making (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
Work independently and manage time effectively
Work effectively in a small team on case studies and projects (Learning Outcome: A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6).
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